Comparison of fundamental and technical analysis methods applied on Istanbul Stock Exchange during the economic crisis periods

Today, people's interest in the stock market is increasing rapidly. Especially in recent years, the high inflation experienced all over the world resulted by the Covid-19 pandemic and the low interest policy in our country have been played a serious role of increasing the number of investors who trade in Istanbul Stock Exchange. The first outbreak of the Covid-19 pandemic resulted in volatility in financial markets and sharp declines in asset prices. Covid-19 Crisis has led people to research the past economic crises and to learn how to invest at the current crisis. Fundamental and technical analysis methods are generally used when investing in the stock market. Fundamental analysis is more about the financial information of the company, while technical analysis is only about the market price of the financial asset. The functioning of fundamental and technical analysis methods has been discussed for many years, and some researchers have argued that the use of technical analysis while investing gives better results, while some argued that the use of fundamental analysis while investing gives better results. The topic of this work is to cover the fundamental and technical analysis methods that will be applied on Istanbul Stock Exchange during the 2018 Turkey Currency Crisis and during the 2020 Covid-19 Crisis. For this purpose, between 01.04.2018 and 31.12.2019 and between 01.01.2020 and 30.09.2020, MACD, EMA5x20, MACD-RSI strategies from the technical analysis methods; Price/Earning, Market Value/Book Value, Buy-Hold strategies from the fundamental analysis methods were used on daily and four hour periods on the BIST30 index stocks. The result of the study is the MACD strategy, which is applied in a 4-hour period gives the best result during the 2018 Turkey Currency Crisis; During the 2020 Covid-19 Crisis, the EMA strategy, which was applied on 4-hour period gives the best result. On the other hand, the Market Value/Book Value strategy gave the best results between fundamental analysis strategies in both crisis periods.