Investigation of electronic marketing methods: A research made through surveying on three, four and five star hotels in Antalya region

Recently, with the advancement of technology, there have been great developmnents in the knowledge and communication systems especially in the internet.Today, asa a reflection of these developments, many companies have started to use electronic marketing methods more than traditional marketing methods. Tourism industry has also started to make use of these developments and by using internet as a marketing instrument. In this sector in order to get competitive advantage , companies benefitted from electronic marketing methods extremely.Hotel companies can reach huge number of people through electronic marketing methods and can perform many tasks rapidly and cost effectively.In 1980?s when internet has firstly been revealed with a static structure the aim was solely advertising advertising, whereas now.It is being used in a wide area from on-line reservation to advertising.How hotel companies benefited from electronic marketing plementings has been searched in this study.In the first part of this study knowledge systems and knowledge technologies have been handled; the position of internet among the knowledge technologies has been searched; little information has been given about internet instruments , and finally the advantages that internet provided to customers and companies have been mentioned. In the second part, the differences between internet marketing and traditional marketing; the history of electronic marketing; and finally composing 4P in marketing have been explained.In addition to this, in this part, the methods of electronic marketing and permission marketing have been explained.In the third part, as the hotels in Antalya region is examined, tourism marketing subject has been handled briefly.Besides, the characteristics of tourism marketing and 4P in marketing system have been investigated in this part.And as a consequence, in the fourth part, KHİ-KARE analysis has been implemented on the resullts of survey related to how the hotels in Antalya region benefited from eleelectronic marketing methods. In statistical aspect thirty items about how chained and independent hotels used electronic marketing methods in their web sites have been evaluated and the fact ?whether there is a relation between chained and independent hotels in this aspect? has been explained.