Determining the best promotion mix in the light of analytic hierarchy process: A study for marketing the Black Sea region tourism

The Eastern Black Sea's touristic potential, diversity and prosperity have been introduced on multiple occasions in various plans and strategy documents. Numerous projects have been designed to establish a database for this touristic potential. Although, there have been some lacuna in these projects, the basic touristic potential of the region has largely been established, classified and categorized. However, more in-depth promotional activities are necessary to market and advertise this potential more efficiently. Key Words: Eastern Black Sea Tourism, Tourism Marketing, Promotion Mix, Multi-Attribute Decision Making (MADM), Analytic Hierarchy Process (AHP)