Effect of intellectual capital on corporate reputation and research in banking sector

In today's conditions, the increase in the number of competitors in the markets obliges businesses to struggle with all the instruments which they have. This situation makes organisations confronts with the fact that some non-material abstract concepts are important in order to provide competitive superiority. In this context, intellectual capital representing the transformation of the value of all the individuals and organisations in relationship with the enterprise and corporate reputation which represents sum of this values in the eyes of the stakeholders, comes to the fore. In this study, it is aimed to explain the effect of intellectual capital on corporate reputation. In addition, this study has the importance because of the insufficient number of the studies examined the relationship between intellectual capital and corporate reputation in the literature. The questionnarie and data collection method were used in quantitive research methods and the data of 185 surveys obtained from the employees of banking sector in Batman province were analyzed by using SPSS 23.0 and AMOS 24.0 programmes. The impact of intellectual capital on corporate reputation has been tested by simple linear regression analysis and it has been found to have a meaningful possitive effect. The effect of intellectual capital elements (human capital, structural capital and customer capital) on corporate reputation components (emotional appeal, products and sevices, vision and leadership, workplace environment, social and environmental responsibility and financial performance) was analyzed by structural equation model (SEM) path analysis; It couldn't be determined that human capital has an impact on products and services and financial performance, same as structural capital on emotional appeal and financial performance. Significant effect was found between other variables. In addition, another finding is that the only difference between descriptive characteristics and variables was found in education status with customer capital and products and services. Key Words: Intellectual Capital, Corparate Reputation, Human Capital, Structural Equation Model (SEM)