Erkeklik mitinin sosyal medyada yeniden üretilmesi

Today, we see a diversity of the effects of the innovations we experience in many areas as technology develops day by day. For example, having entered our lives thanks to the development of communication technologies, social media platforms, where we carry our daily life practices and digitalize them, have changed and improved our socialization, communication, and news consumption habits with the convenience they provide. In this context, interest and curiosity in social media have increased, and social media channels that many people prefer to use have emerged. In social media, especially on popular platforms such as Instagram, an accessible and transformative environment has emerged where the user is in control and interacts with others. People can share content in these channels, establish bonds with others, and represent themselves by building an identity here and presenting it to others. From this point of view, it is thought that the social media platforms that men prefer to use intensely will take an essential place in studies on masculinity. Accordingly, this thesis focuses on Instagram, a popular social media platform. Men's construction and representation of their identities are shaped by the roles imposed on them by society and a strong emphasis on masculinity. Parallel to this, masculinity features (looks, behavior patterns, habits, lifestyles, etc.) are idealized and mythified through various messages. The impact of social media is enormous in this regard. In this thesis, the reproduction of the myth of masculinity in social media is explored by analyzing the representation of manhood and the male body on Instagram and the messages to be given through these with the semiotic method.