Investigation of chicken meat consumption habits in terms of improvement of broiler breeding: a case study of Uşak province

This study is consisted of datas obtained from the questionnaire conducted with 400 consumers in Uşak province urban area. As a result of the analysis, the average amount of chicken meat consumed per person per year was calculated as 13,64 kg. The average amount of consumption increases due to the increase in income level. Nearly half of the consumers (39,2 %) consume chicken meat once a week. However, nearly half of consumers (41,7 %) consume chicken meat, this is one third in total meat consumption. This ratio is changing according to income groups. Consumers supply chicken meat from vendors selling chickens, from grocery stores and from groceries. The main reason for consumption of chicken meat for consumers; low price, easy to find on the market and healthy. Nearly half (42,5 %) of the consumers prefer whole chick. The percentage of those consumed in the chicken meat consumed by the consumers is very low. Factors that are effective in choosing chicken products for consumers; the freshness of the product, the price, the packaging, the quality, the producer company, the advertisement of the product, the palate taste of the consumer and the date of manufacture of the product. According to consumer preference (thigh, baguette, chest, wing etc.), products processed by consumers can be prepared and presented to consumers by processing them according to the purpose of mangalization or other purposes. As consumers are prepared to pay more for organic (ecological) food products, the farmers can be guided by incentives to organic poultry breeding systems.