Examining Tourist’s Perception about the Role of Quality Health Center Services in Tourist Satisfaction: Case of Five Star Hotels in Montreal, Canada

ABSTRACT: Health and wellness tourism has been growing worldwide as tourists are demanding and attracted to this particular dimension of the accommodation firms-mainly five star hotels. This study deliberates the impact of health centers on tourists and its effect on tourist’s satisfaction level of the accommodation where they receive health care and relaxation services in the tourism market of Montreal, Canada. The assumption is that accommodation establishments have focused on their different departments including the health center. However, the managers are not aware to what extend the guests are affected by the services of the health center and how this experience affects them to revisit the same accommodation firm. In fact, a way of life oriented toward optimal health and well-being in which the body, mind, and spirit are integrated by the individual to live more fully within the human and natural community. A survey was administered to the guests in five-star hotels to explore the significance of health-care centers in the accommodation establishments. The study tested 7 hypotheses with applying twelve variables. The result revealed that all the variables determined positive correlation between quality health services in the hotels and customer satisfaction and their revisit. The study is also highly supportive of further significance need to be given to the highly standardization of health centers as one of the major attributes of accommodations. Keywords: health and wellness tourism, spa and health centers, customer satisfaction, five- star hotels, management innovation. …………………………………………………………………………………………………………………………