Exploring the association between customers' perception of service quality and sale performance level of employees in service sector

This study aims to explore the association between customers? perception of service quality and sale performance level of employees in service sector. Measurement of the concept of service quality is a hard subject. In this research, quality of medical service is determined by using service quality (SERVQUAL) measurement instrument which was developed by Parasuraman et.Al. Data were analyzed by explanatory research analysis. Research findings indicated that consumer's perceptions on service quality can be explained by 5 factors. As exactly Parasuraman stated these factors labeled as tangibility, reliability, assurance, responsiveness, empathy. Data was collected from the sample of 167 consumers (patient) in a state hospital. It was understood that a significant relationship exists between customers? perception of service quality and sale performance level of employees in service sector. Key words;?Customers? perception?Customer satisfaction?Service quality?Sales performance