Factors that affect consumer satisfaction towards mobile food delivery applications in Jordan
2024
0 views
0 downloads
Advisor: Yrd. Doç. Dr. Behiye Beğendik
Abstract (EN)
The current development in technology and smart communications science has emerged renaissance in mobiles' applications. These applications utilize by restaurants to attract people to use them when they order for meals online. Mobile food delivery apps are seeing grow in the number in Jordanian food market and the rival became fierce among this sector. The goal of this study is to reveal the factors that affect Jordanian consumers' satisfaction towards mobile food delivery Apps. The research data collected via online questionnaire from consumers who have experience in ordering food through mobile food delivery applications. The data was analyzed by using IBM SPSS software V.26. The study outcomes show that the independent variables ease of use, information quality, security, payment options, product quality and e-service quality have a statistically positive significant impact on consumer satisfaction relate to mobile food delivery apps. Key words: Satisfaction, food delivery apps, ease of use, information quality, security, payment method, product quality, e-service quality.
Author
Mohamad Ibrahım Shafıq Batayneh
Institution
How to Cite
Mohamad Ibrahım Shafıq Batayneh (Master Thesis). Factors that affect consumer satisfaction towards mobile food delivery applications in Jordan, 2024, Beykoz University.
Keywords
License
Tüm Hakları Saklıdır
This work is shared under the specified license terms.
More theses from Beykoz University
- The associations of alexithymic features couples with relationship stability and happiness orientations in married(2022)
- The role of psychological resilience in the relationship between mental health and life satisfaction(2023)
- The predictive role of experiential avoidance and difficulties in emotion regulation skills on psychosomatic symptoms in young adults(2024)
- Investigation of the relationships between alcohol and substance addiction, trauma history and impulsivity(2024)
- Payment alternative in international trade: Blockchain(2022)
- The mediating role of emotion regulation skills between self-harming behavior and childhood trauma in university students(2023)
