Master'sOpen Access

Factors that affect consumer satisfaction towards mobile food delivery applications in Jordan

2024
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Advisor: Yrd. Doç. Dr. Behiye Beğendik

Abstract (EN)

The current development in technology and smart communications science has emerged renaissance in mobiles' applications. These applications utilize by restaurants to attract people to use them when they order for meals online. Mobile food delivery apps are seeing grow in the number in Jordanian food market and the rival became fierce among this sector. The goal of this study is to reveal the factors that affect Jordanian consumers' satisfaction towards mobile food delivery Apps. The research data collected via online questionnaire from consumers who have experience in ordering food through mobile food delivery applications. The data was analyzed by using IBM SPSS software V.26. The study outcomes show that the independent variables ease of use, information quality, security, payment options, product quality and e-service quality have a statistically positive significant impact on consumer satisfaction relate to mobile food delivery apps. Key words: Satisfaction, food delivery apps, ease of use, information quality, security, payment method, product quality, e-service quality.

Author

Mohamad Ibrahım Shafıq Batayneh

How to Cite

Mohamad Ibrahım Shafıq Batayneh (Master Thesis). Factors that affect consumer satisfaction towards mobile food delivery applications in Jordan, 2024, Beykoz University.

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