Determination of motivation, satisfaction and tendency to revisit of festival partipicant: Example of international Fethiye Ölüdeniz air games festival

The festivals, which constitute an important part of tourism, provide the participants with opportunities to see new destinations that they have not seen before, to engage in different activities, to recognize different cultures, to learn and to communicate with local people. However, since festivals are mostly held in open spaces, they create environmental and nature awareness. In this context, festivals are not only economical, but also socio-cultural and environmentally important for destinations, tourists and local people. The aim of the study is to determine the motivations of the participants of the International Fethiye Oludeniz Air Games Festival, their satisfaction levels and their tendency to visit again. A total of 35 propositions were adapted to be used in the study. For this purpose, a total of 414 questionnaire data were obtained by applying face-to-face survey method to the participants of International Fethiye Oludeniz Air Games Festival on 15-20 October 2019. The data obtained from the questionnaires were analyzed through SPSS 25.0 package program and findings were created. In the study, it was concluded that the motivation perceptions of the festival participants had a positive effect on their perception of satisfaction, their perceptions of motivation had a positive effect on their perception of tendency to revisit and that their perceptions of satisfaction had a positive effect on their perception of tendency to revisit.