The effect of company resources and competitive strategies on export performance: A study on selected agricultural product export

Nowadays, especially in the field of international trade in the world economy, businesses are faced with to protect their own market share and sustainable becoming increasingly difficult conditions to capture a competitive advantage. Companies are in a serious competition to achieve superior performance. In the literature of strategic management ,company to achieve a sustainable competitive advantage and as a result, there are two main methods to achieve superior performance. The first is the company's sincere gaze out approach. as resource-based (RBV) is called vision. Resource-based approach (RBV) argues that businesses should use inimitable resources and their ability to access superior performance. composition and efficiency of these resources have changed in the time period. The latter view, as an outside-in approach, based on the competitive advantages of the theory put forward by M. Porter competitive strategy approach. This research for sustainable business advantage and to obtain an above-average performance as a result of these two views is examined as comparative. For the evaluation of company resources and influence on the export performance of competitive marketing strategy, the exporting enterprises in the agricultural sector is selected. Socio-economic impact of high agricultural product groups have been identified. The selected product groups are Fresh Fruits and Vegetables, Saffron, Pistachios, Raisins, Dates, Medicinal and Aromatic Plants, Fish and Fishery Products, including Fruit Juices and Concentrates are divided into eight groups. This product exporters businesses of the Group are determined for samples from 273 businesses benefiting from the Cochran's sample size formula. Information was obtained through questionnaires and interviews. Program of SPSS 16 is loaded into the program to analyze the collected data. To test the hypotheses of the research, Correlation analysis, analysis of variance (ANOVA) and multiple regression analysis was performed. With the path analysis done as another result of the analysis, the export performance of the only sources and or not just those affected by the strategy and to have a stronger relationship with the export performance of the two major factors are supported. Keywords: Firm Resources, Competitive Strategy, Export Performance, Agricultural Products Export.