Determine the preference of students who are recieving education in Firat basin Üniversities in sport brand name

Brand name is a combination of symbol, term or name which is produced any foundation or mostly presented to market by stock broker which give an identity and make different the related product from its corporation. In this survey , we aimed to determine the preference of brand name in sports the students who are recieving education in Fırat Basin and some universities around. These are Elazığ, Bingöl, Malatya, Tunceli universities. A questionnaire survey is applied as a goal of survey to participants. The input which attained from the survey is analized in SPSS 15.0 statistic program in computer. In the survey, the input is attained via questionnaire survey. There are two parts of questionnaire survey. In the first part there is demographic information and the second part is form of 5 Likert scale type of question. In the evaluation of input, percentage, frequency, chi square and analize of variance (Anova) test is used. As a result, one of the most important goal of firm is to increase the loyalty of customers. This is possible by presenting customer quality product and offering good service. A consumer mass does evaluation according to product that he /she bought. The only way to be successful for sport company is to be a brand to corporate with other sport foundations and to commercialise their product in the market efficiently. Key Words: Sport, Brand Name, Brand Preference ,Quality and Endurance.