Real estate image and measurement; Sakarya example

There are many studies in the literature examining the corporate image of companies and the factors affecting them. However, the number of studies examining the perception of corporate image in the real estate sector is quite limited. Although the real estate sector serves as a locomotive in the Turkish economy, the image perceptions of the companies are important in the investment preferences of investors who will invest in the real estate sector. This research is important in terms of examining the corporate image perceptions of investors in the real estate sector, which is one of the important sectors in Turkey. Regarding brand reputation, society recognizes that companies that derive a sense of social responsibility from purely profit-oriented companies have prestige. In this context, consumers also value the environmentally and socially responsible activities of the brand they buy. Works that are sensitive to employees, society and the environment are valued by the society and give confidence to the company and the project. It adds vitality to the company's social value, communication and promotion efforts, and strengthens media relations. For this reason, environmental awareness, occupational health, safety, supply chain, working styles/conditions and social responsibility-oriented studies for employees and other segments of the society can be given as examples of the intangible components of creating brand value at the project level. The aim of the research is to determine the perception of corporate image in the real estate sector. Qualitative data analysis method was used in the research. Data were collected and analyzed within the scope of semi-structured interview form. 20 people participated in the research. An interview form was used to collect data in the study. The interview form was prepared by the researcher in a semi-structured way.