Perceived image of Gaziantep city as a destination brand

In this research, how destination brand image of Gaziantep is perceived from local public and domestic visitors, effects of demographic properties and relationships between satisfaction of tourists and destination image factors were examined. In this respect, destination brand image perceiving levels of both local public and domestic visitors were evaluated by a scale including seven factors developed from World Tourism Organization (WTO) with factors of "Attractions", "Amenities", "Accessibility", "Human Resources", "Image", "Price" and "Satisfaction". There were statistically significant differences at all factors based on age group of local public; amenities factor based on education groups; attractions and image factors based on marital status; all factors except amenities, accessibility and price factors based on income levels (p<0,05). There were statistically significant differences at price and satisfaction factors based on age groups of domestic visitors; all factors based on education; attractions, image and satisfaction factors based on gender; accessibility, human resources and price factors based on marital status; all factors based on income; accessibility, human resources, image and price factors based on visiting frequency of Gaziantep; all factors based on visiting aim of Gaziantep; all factors based on visiting duration of Gaziantep (p<0,05). Results of the correlation analysis showed that there is a high correlation between satisfaction levels of tourists and destination brand image factors (p<0,001). According to results of the study, destination brand image of Gaziantep is positively perceived by both local public and domestic visitors. On the other hand, tourists think that destination brand image is insufficient by means of human resources. Key Words: Destination Brand Image, Attractions, Amenities, Accessibility, Human Resources, Image, Price, Satisfaction.