Comparison between traditional printed advertisements and digital advertisements

Advertising effectiveness is a subject that is discussed and considered today when comsumption is high and brands are trying to get ahead of each other in compeition. In this study, traditional print ads and digital adsa re adressed and information is presented to investigate the effectiveness of these ads and guide the graphic designer when designing. Today's evolving and emerging technologies take the place of traditional print advertising effectiveness of digital advertising and digital ads for brands advertising effectiveness advertising methods providing the ability to rwview all aspects to innpvations in both the features and the differences are discussed. A comparison of traditional print ads and digital ads with published advertising desing examples was made based on concrete data. In the face of rapidly developing advertising types, the graphic designer's needs in this process, perspective and the need to be open to development have been amphasized.