Effects of the youth subcultures on clothing

The modern society has developed to include numerous subcultures, youth subcultures, who living in the alternative cultural form they have created, have carried out some of their protests aganist dominant values via their wear signs. The wear signs, which provide a platform for youth subcultures to show their rejections and protests, become a symbol by beging redefined after deconstruction. İn this way, the objects' functions are transformed and it became a communication tool which have forwarded youth subcultures signals. On the other hand, as a result of the capitalist economy the culture industry was born, therefore fashion industry, which is an important branch of the culture industry, has taken subcultural productions as a source of inspration. In this survey, the collections of fashion designers, which insipared these youth subcultures, examine with compare subcultures photos. As a result, it is seen that when the fashion industry is using these subcultural values, these values is separeted from their radical meanings. While youth subcultures are anti-fashioners, they have turned into mainstream fashion trends in the hands of the fashion industry.