Youth and body image: The example of Ordu University

Young people, like in many other areas, are influenced by many factors regarding body image. The topic of youth and body image has been addressed within the framework of factors that determine young people's body image. Elements such as social environment, mass media, fashion, aesthetics, and the cosmetic industry are very influential in shaping the body image of young people. The aim of this study is to identify the factors that shape the body image of young people. The main problem of the research is defined as what factors are effective in determining the body image of young people. In line with this main problem, the social environment, mass media, fashion, aesthetics, and the cosmetic sector are considered as sub-problems in determining the body image of young people. This study used a qualitative research method. Data were collected through interviews and semi-structured interview forms. The study was conducted at Ordu University with students aged 18-24 using a sequential sampling technique. According to the research findings, it was concluded that elements such as social environment, mass media, fashion, aesthetics, and cosmetic surgery affect the body image of young people.