The effect of perception of risk for recycled products on purchase behavior

In this study, the effect of risk perception towards recyclable products on purchasing behavior was examined. In this context, the data obtained by using face-to-face and online survey techniques with students from different departments studying at Gaziantep University were analyzed with the Structural Equation Model (SEM). As a result of the analyzes made; A relationship was found between risk perception and recycled products. In this context, it has been observed that social risk perception has an adverse effect on purchasing recycled products. However, it has been determined that financial, physical, psychological and functional risk perception, which is one of the risk sub-variables, has no effect on purchasing behavior within the scope of this research.