The effects of entrepreneurship education, digital literacy skills and personal innovativeness on digital entrepreneurship tendency of open education tourism students

This research aims to examine open education tourism students' digital entrepreneurship tendency, within the scope of entrepreneurship education, digital literacy skills and personal innovativeness. In this context, first of all, a model has been formed to test these relationships and hypotheses have been developed. In the research, online survey data was collected via convenience sampling method and 382 valid questionnaires were obtained. Firstly, validity and reliability analysis were carried out on the survey data and the structural model was tested with partial least squares structural equation modeling. The results of the research demonstrated that tourism students' digital literacy skills and entrepreneurship education have a direct positive effect on personal innovativeness and digital entrepreneurship tendencies, and that personal innovativeness has a partial mediation effect in these relations. In the research, it was also concluded that personal innovativeness has a direct effect on students' digital entrepreneurship tendency. Entrepreneurship training, which will be provided with technology support in education programs, is predicted to increase both students' digital literacy and personal innovativeness levels, as well as their digital entrepreneurship tendencies. In this context, it is recommended that tourism programs take the necessary steps to provide students with digital entrepreneurship skills, who show different tendencies with the dynamics of the digital age, as well as to gain an innovative perspective that will guide them to entrepreneurship.