Role in creating the image of the color of clothing

As a natural phenomenon, colors have psychological effects on the humans. The beliefs, symbols, statues and images have been created on these effects, within the artistic, cultural and social areas. The first chapter of this thesis study is on the history of the color researches, the color theories and the psychological effects of the colors. The second chapter is on the color use in the advertising. and the results of an electronic poll on effects of color on the humans evaluated. Third chapter is about the image making with the colors of the costumes and the artistic use of the colors through the works of the Western artists and the color in the cinema. The fourth chapter is about the defining the color trends .The color use of Turkish fashion designers are studied and interviews were made. At the final chapter, the obtained datas are evaluated.