The importance of healthy communication to graphic designer and target mass

Communication has had an indispensable need for human beings since its creation.Various materials have been mediated over the years to improve this need. From the walls of the cave to clay tablets, from there to papyrus papers, papers and books have been presented with numerous technical and unlimited dedications.Especially communication with the printing press has played an important role in making graphic design clear as a completely self-focused professional group.This profession, which aims at reaching and preferring production and information to its target audiences, has taken a definite place in human life with the industrial revolution and has become an indispensable need in time due to its vision.Today, however, it is preferred as an effective communication tool that we encounter at every point and leads us to an idea or a product. There is no doubt that as the return of the responsibility gained due to the scope and sensitivity of the point of service, the graphic designer should be aware of the factors that affect human life, such as culture and trend, and be able to act with their awareness.In other words, before starting the current work of the graphic designer, it is expected to be able to establish a healthy communication with the target audience and evaluate the audience to be addressed with the details that affect that audience.This will be possible by directing the design in the light of the information gained by analyzing who, what and how to be transferred in each project and thereby capturing the expected interaction with the audience to be contacted.Otherwise, it is highly probable that a profession which is the subject of communication is interrupted by its target audience due to the problem of non-communication. For this reason, in the research, it was tried to touch on the importance of the communication of the graphic designer and the target audience and how this communication can be made healthy. As a suggestion, the briefing that will save the designer and the client from all this confusion and failure is mentioned in detail. In the first part of the thesis, current and possible problems, the purpose and importance of the research, the reasons for the non-acceptance of non- communication as a hypothesis and the limitations of the research are explained. In the second part, it is explained that the pictures drawn on the walls of the cave are evidence of the need for communication, the changing living conditions and communication are proportionally shaped and that this trend is accepted as the basis of today's graphic design.The deep-rooted history of the world history and especially the Turkish nation with graphic design, the movements / situations in which it interacts, its development and today are mentioned. As of today, the limit of graphic design possibilities, a designer's awareness of this responsibility, and the importance of working with a graphic designer has been mentioned. In the third part, communication that emphasizes graphic design in direct proportion to the needs; how they are shaped by cultural differences and how they differ in terms of religion and race. In the fourth and last chapter, the proposal is presented as a solution to the result and the conclusion. Keywords: Graphic design, Target audience, Communication, Interaction, Brief