Colours in graphic desing

With globalization the number of brands and sectors have increased. Increase of the brands and sectors have forced the companies to care for their visual identity. The condition of rival which emerged from the improvement of businesses is forcing companies to show their value and differentiate. The easiest way to differentiate are the means of visual identity such as logos and posters. When deciding on visual identity which defines the sector. The sectors have focused on the colour, most defining element when trying to impress people and differentiate from competitors. It is known that the colours are not only impressing people, they also affect the psychology of the people. That is one of the reasons why colours have become the most important factors in the design of a logo or a poster. The colours used in logos and posters are way of making sure people remember them. Companies who have noticed this factor are most likely to emphasise on the selection of a colour. The main objective of a company is to gain the attention of the consumers and being in mind in order to create brand loyalty. In this thesis; logo, poster and explanation of colour concepts, interpretation of the logos and posters that companies use, perception and detection of colour variations are carefully examied. The companies are grouped in sectors and divided in to groups where logos and posters colours are similar. According to the study the companies in the same sectors tend to choose same colours as well. In the technology sector; blue, red and black, automotive sector; blue and grey, Food and beverages; orange, red, yellow, Banking; red, blue, green, Media; red, blue colours are used in the design of a logo and poster. KeyWords: Graphic design, Colour, Logo, Poster, Sector.