Three dimensional modeling in graphic design: Usage in advertising and promotional images

With the improvement of technology in the 21st century, graphic design has undergone an inevitable change and it is still changing. The invention of computers and the improvement of computer programmes got ahead of traditional graphic design.The fact that the production process became easier and more practical, which has increased even more in the 2000s, has made 2D graphics and 3D modeling programs in the production process in graphic design easier and faster. With today's rapidly growing consumption frenzy and the wide variety of products that compete among each other in the market, have revealed the feeling of being different in the strategies followed by producers in advertisement marketing. It is significant that the importance of the design is easy to understand, in order to attract the attention of the buyer to the product or service. By creating a surreal aesthetic and dynamic visuals without going beyond the perception of reality, there is no doubt that the importance of 3D modeling in advertisement marketing is quite high in the visual production processes. In this research, the importance of 3D modeling process and method in the graphic design field and the importance of sustainability in the design process were investigated.