The effect of GSM sector service quality on customer satisfaction with servqual analysis method: The sample of İstanbul province

In today's conditions, as sales activities become more difficult each day and consumers are more conscious, in addition to competitive conditions such as product, price and quality in terms of businesses, customer satisfaction and quality in service has been added.One of the factors that consumers consider as a criterion at the time of purchase has been the phenomenon of satisfaction and encourages the business to spend more time and effort on this matter. Our study, the quality of service operators operating in the GSM sector in Turkey is aimed at researching the effect on customer satisfaction. Various subjects ranging from physical conditions of operators to personnel behavior, sensitivity to consumer problems were asked to users and it was concluded that there is a connection between service quality and satisfaction. Keywords: Service Quality, Customer Satisfaction, Servqual Analysis