An analysis on local media within the agenda setting theory: Kastamonu newspaper

The Agenda-Setting Theory explains the influence of media institutions in shaping the public agenda. Media organizations, through the content and news they choose to broadcast, guide viewers, readers, or listeners on what topics to focus on and how to approach these subjects. Consequently, the topics and events selected by media outlets transform into matters of interest and debate within society. In this study, the local newspaper "Kastamonu Gazetesi" is examined within the framework of the Agenda-Setting Theory. The newspaper covers developments in Kastamonu and its surrounding areas, disseminating significant regional issues to the public and thus playing an effective role in shaping the local agenda. As a local newspaper, "Kastamonu Gazetesi" focuses on subjects that capture the attention and affect the lives of the local people. By providing a wide range of news encompassing political, social, cultural, and economic matters, the newspaper aims to engage its readers. In doing so, the newspaper becomes a potent tool in determining the region's agenda. The study also includes an in-depth interview with the Managing Editor of "Kastamonu Gazetesi." The newspaper's editorial approach and news selection process are explained by the responsible individual. By considering the expectations and needs of the local community, the newspaper chooses its stories and prioritizes topics that pique the public's interest. Consequently, the newspaper delivers news that resonates with its readers' agenda, fostering discussions and raising awareness within society. The role of "Kastamonu Gazetesi" in agenda-setting is shaped by its ability to gauge the pulse of the community as a local media institution and focus on crucial regional issues. The newspaper amplifies the voice of the local population, actively encouraging community involvement and participation. Thus, "Kastamonu Gazetesi" becomes a vital instrument in shaping the local agenda by closely monitoring regional developments and effectively determining the matters of significance within the community.