A review on TRT's new media applications in terms of public relations

Communication has manifested it self throughout history and has acquired a new quality with technological advancements. The change in desires and needs due to technological advancements has also affected communication technology. The internet technology has introduced new communication tools such as social networks and social media. Unlike traditional mass communication tools, social media has become a rapidly growing field. It has become a frequently used environment by institutions and organizations. Institutions ans organizations conduct their communications processes with the target audience through social media netwoks by the Turkish Radio and Television Corporation (TRT) in the context of public service broadcasting, and TRT's social media accounts are analyzed using content analysis method. The social media usage of the Turkish Radia and Television Corporation is discussed for the period between January 1st andApril 30th, focusing on TRT's Instagram and X platform usage. The posts made by TRT on Instagram and X during the specified date ranges are evaluated and analyzed. The abtained data is explained and interpreted using tables and graphs. The evaluation is carried out with the aim of identifying content sharing in line with TRT's public service broadcasting responsibilities. It is determined that TRT actively uses social media and achieves higher engagement in Instagram posts.