Usage of new communication technologies in public relations research-a research about usage of online research techniques in public relations agencies

It is known that progress has been achieved in all areas of our lives with the developing technology. Many new media, tools and media have been developed thanks to the internet, which is the source of these advances. These environments and tools have become indispensable elements that we apply in every area of our lives. One of these areas is the research that needs to be done in every study and sheds light on the unknow. The nature of the researches in public relations and many other fields in increasingly different with the developing technology. While researching in any field, only traditional techniques and tools are mentioned before, the environment, tools and techniques offered by new communication technologies and online techniques and tools have begun to be mentioned. These developments in digital research gained size and structure has changed considerably. At the same time, the researcher had many techniques and tools to choose according to the target audience and area of research. This thesis study was made to investigate the use and effects of new communication technologies with the technology emerging in researches and to reveal the use of traditional research techniques. Located public relations agency in Turkey has created the universe. Turkey Public Relations Association (TUHID) attached agency of 57 of them in Istanbul, Izmir one, due to take place in Gaziantep study the universe and the other is designated as public relations agency in Istanbul.Face to face interviews were made with these agencies using the interview technique. Results are interpreted in tables and graphics. Key Words: Public Relations, Research, Research in Public Relations, Traditional Techniques an Tools, Online Techniques and Tools