Public relations and corporate social responsibility: Examination of corporate social responsibility projects during the pandemic process

The pandemic process, which has taken the whole world under its influence, has affected the institutions as much as the society. Institutions serving the society have great responsibilities at this point in terms of managing the pandemic process. The measures and restrictions taken by governments during the Covid-19 pandemic process have developed in a way that society has not witnessed before, and it has taken a long time to be accepted. These changes have affected many fields as well as the studies in the field of communication. In this process, corporate social responsibility campaigns, which is one of the most important issues of communication studies carried out in the Covid-19 pandemic, have been needed more than ever. Today, it is possible to say that institutions are focusing too much on CSR activities for the Covid-19 pandemic. In this thesis, it is aimed to determine the situation regarding the implementation of CSR projects carried out by institutions / organizations / companies during the Covid-19 process. In this direction, among the CSR studies carried out during the Covid-19 process, the CSR studies, which received an award at the "TİSK Common Tomorrows" award ceremony, constitute the research material. The research consists of two stages by applying content analysis and semi-structured interview technique. In this direction, the projects and the websites of the project owner institutions were examined by content analysis method. Semi-structured interview technique was used to reveal the possibilities and differences created by the public relations tools, methods and techniques of the CSR projects implemented by the institutions during the Covid-19 process. The analysis and interviews were interpreted through tables and graphs as a result of the research.