Usage of the social media in public relations as brand diffusion and pilot example

The usage of the social media increases day by day in the marketing activities. The basic goal of this study is to understand the social media usage in integrated marketing communication. By reaching this goal the literature review and the Pilot methodologies have been used. The results of the survey showed that doing the integrated marketing communication by using the social media lets companies to gain more profit. The Pilot brand which has been researched as example uses Facebook very ascendant but they are not in using Instagram and Twitter. The information taken from the literature and the example company have been accepted as true and confidential and this can be shown as the limitedness of this study.