Diyarbakir's city image by a view of public and as a brand city: Diyarbakir ezample

Today, competition is seen in every field of life. This competition is increasing day by day and the producers are constantly developing and changing. What is needed most to ensure that differences in competition in the market is '' brand ''. A brand is used to distinguish one product, goods or service from another. A branded identity is created and the brand's image, personality, loyalty, value and awareness are shaped under this identity. It has been added to cities and countries in areas that feel the necessity to become a brand with the influence of globalization. It has become almost a necessity for a city to become a brand for its development. Because there is no other option to get to the forefront in the competitive environment. During the branding of the cities, many cultural, historical, geographical and economic values of the city are used as infrastructure. The aim of this research is to measure the perception of the city image of Diyarbakır on the people living in Diyarbakır yet not from Diyarbakır. The questionnaires developed for this purpose were applied face to face on a scale of 1060 and the as a result of the survey; it is evident that Diyarbakir is a modern, safe and cheap city to live in, and that it is tolerant, helpful, entrepreneurial and hardworking in the people of Diyarbakir.