Using illustrations on GIFF poster

Illustration and posters are quite shown in promotional products. The aim of both studies is to arouse interest in people and to provide information about the product or service introduced. That is why, the power of illustration allows the words to be conveyed with less words. Posters are also used to promote a product and reach large communities. Creating a unique and remarkable design is very important. In this study, Starbucks, which is a worldwide icon brand, has been examined and it has been designed with the values and believes since its foundation. Within the scope of the study, it has been implemented as a digital illustration with a graphic design program and it has been animated as a giff with the same program. In the first part of the research, the importance of poster in the graphic design, in the second part, the definition, types and techniques of the illustration, the development of the giff posters in the third part and the use of illustration in the giff poster design in the fourth part - The giff poster of Starbucks brand is included in the study. Also, five digital illustrations were animated in this study. Keywords: Illustration, Giff poster, Starbucks, Giff