Effect of memorable vacation experiences on perceived value and recommendation intention: A research on tourists visiting Arsuz

The study examines the effect of memorable vacation experiences on perceived value and recommendation intention. For this purpose, data was collected from tourists visiting Arsuz district of Hatay province between May and November 2022, through the convenience sampling method 522 usable questionnaires were obtained. For analyzing the data in addition to descriptive statistics, explanatory factor analysis, correlation, and regression analyses were used. Results of the analyses showed that memorable vacation experiences were collected in six dimensions and all dimensions had a positive and significant effect on perceived value. In addition, it was found that knowledge, participation, local culture experiences, and perceived value have a positive and significant effect on the recommendation intention of tourists'. The results obtained may enable a better understanding of the place of memorable experiences in perceived value and consumer behavior.