The evaluation of air freight and cargo market from a logistical view: the analysis of the situation for Turkey

Today all companies and businesses have a new economic approach view that includes new market dynamics which distinguishes from one another in methods and in intensive competition circumstances. The speed of technologic change results a paradigm change in whole business world. The new marketing paradigm necessitates elasticity, the ability to use new technologies and capability to meet the needs of customers in order to complete in the global competition. The air freight and cargo market plays a fundamental role in within the global economy. It has been predicted that air freight and cargo market will continue to grow and even surpass air passenger transport market in growth. In today?s world, production of goods and services has a great flexibility. As a result, ?air cargo and freight transport facilities? is more decisive than ever in competitive markets. The effect of the transition and reformations on world trade is extensively seen in air freight and cargo sectors. The delivery of goods and services to markets and customers before the rival companies and products do so point out the importance of air cargo and freight transport. Logistics is important in air transportation in terms of time limits and the quality of the used materials.