Determining optimal premium in non-life insurance sector

In globalizing competitive markets, price optimization is not a new concept. However, there is no widely accepted method and common definition of price optimization in the insurance sector. Insurance companies make models with price optimization methods for optimal premiums for profitability. In this study, an optimization model which in literatüre evaluates the insurance sector and gives the optimal premium is examined. The model presents a new approach to the regulation of business volume with the price elasticity of demand. When the optimal price is determined, in addition to taking break even premium as fixed, variable break even premium is also taken into consideration as a different approach. Thus, it is aimed to contribute to the development of the model for optimal premium and profitability in the insurance sector. This arrangement in the business volume is ensured the calculation of the optimal results for all realistic situations in the demand elasticity.