A research about the effect of fashion design on brand in ready to wear

Thanks to the development of fashion design, designing producible, functional, original and aesthetic products is seen as an important development in terms of improving the garment enterprises and meeting the needs of consumers. The impact of competitive factors in a rapidly globalizing world, companies have started to focus on branding strategies and efforts to differentiate themselves from the competitors. This study, is prepared in order to investigate the effect of fashion design on the brand and to emphasize the importance of design in Turkish clothing industry. The study is significant in terms of contribution to the related field work about the combination of fashion design and trademark which are located as two diffirent disciplines in the scientific literature. The purpose of this study is to provide updated and current information about using design in ready to wear. In this study, firstly a literature review is made about ready to wear, fashion design and brand which is given in headlines. In the research sample criterion framework, research and analysis was conducted for Sarar brand. In the study, with the images obtained from the literature and sample to support the data tables and figures are used. Keywords: Fashion Design, Brand, Ready to Wear.