Brand loyalty in service sektor and an implementation in TEB

Services whose importance had been realized later than thecommodities are encountered in various fields (education, transportation,communication, insurance, real estate, entertainment, health, printed andvisual media). During the past 30 years, services has improved, created asector and world economy has shifted from being production oriented tobeing service oriented. Serivce sector has improved this much as the peoplegradually got wealthier, worked harder, had been satisfied with materialcommodities, visual and audio technology has improved breathtakingly andthe prpducts that had required services had become more complex everypassing day.Today consumers, with their own will, postpone the purchasing ofcommodities but are not giving up education, health, communication,entetainment, banking acitivites and civil services. Such that, even when theeconomy degraded, many service providers had managed to keep on theiroperations during the economic process.The operations which had managed to survive are the ones which hadbeen succesfull in creating a customer portfolio who are loyal to them.Today, establishing this loyaltiy depends on a strong brand. Operations in theservice sector will be succesfull in increasing the market share and establishprofitability and depending on this steady growth by combinign their stromgbrand with continous and of high quality service. Service sector is having amore important place in the country?s economy and banking one of the fieldsof service sector where there is an intense competition. Banks in our countryshould be able to adjust to the changing conditions to overcome theeverchanging and challenging competiton and be able to provide the serviceat the same level of the banks of the world as they claim. Banks which willl beable to satsify the quick changes in the customer expectations which aredemanded as per the developing technology and life conditions will have theloyal customer portfolio which will enable them to survive in the sector.Key Words : 1) Services, 2) Service Sector, 3) Brand, 4) Brand Loyalty, 5) BankingSector