DoctorateOpen Access

Web based e-commerce using and effects in manufacturing SMEs (TRB1 regional manufacturing SME's investigation)

2018
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Advisor: Doç. Dr. Abit Bulut

Abstract (EN)

Internet mobile (smartphone, laptop, tablet, etc.) and other technological devices due to the more commonly used classic through e-commerce tools (tv, telephone, fax, atm, radio etc.) started to be more choice of executing application web-based e-commerce, gained great importance in today's world and more widely used. Thanks to web based e-commerce broker age services only, accounts cost in decline product/services the internet at a lower cost, faster execution of transactions only and the customers/faster response to changing demands of consumers. Also interested in the potential consumer market Access opportunity can be achieved more effectively. Diffusing the potential markets/access easier through the internet consumer sare emerging and spreading Access to the Internet, it is easier to target market with constantly. Web based e-commerce and mobile e-commerce applied online/instant customer satisfaction surveys of customers through faster response to changing demands, production technology in accordance with demand more quickly and effectively. That is more effective and efficient firms ' production capacity of is provided and contribute to people when they are environment (at home, in the Office, Café etc.) ordering and product delivery to customers due to attain take-how satisfied consumers are arise and in this case firms interested in customers/consumers better quality, faster and offers the opportunity to present more variety of products and thus increasing the power firms to compete. As a result of today's era of technology; Manufacturing SMES and web-based e-commerce activities of possibilities and advantages by restoring the advantage are possible. Keywords: Web-Based E-Commerce, Mobile Commerce, Mobile Communication Tools, Target Market, SME, The Strength Of The Competition, The Capacity Utilization Rate.

Author

Dr. Ahmet Aydın

How to Cite

Ahmet Aydın (Doctorate thesis). Web based e-commerce using and effects in manufacturing SMEs (TRB1 regional manufacturing SME's investigation), 2018, İnönü University.

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