The impact of the digital transformation on the human resources process

This research was conducted to evaluate the impact of the digital transformation on the human resources processes. As a result of the research, it has been determined that developing technology influences human resources. This piece of research examined factors such as speed and time, cost, productivity, and communication. With the development of the digital transformation, technology has become one of the most important issues. Technology continues to affect all business units, sectors, countries, and people's communication. The advantages and disadvantages of technology continue to be discussed by institutions, organizations, and individuals. It is the primary responsibility of all people and organizations to be aware of the impact of technology and to take the appropriate steps forward. It is possible to analyze, evaluate, and turn the positive and negative effects of technology into opportunities. HR is one of the most important representative faces for external and internal customers of institutions and organizations. Managing information - which is one of the main objectives of HR departments - has become efficient, fast, and secure with technology. In all HR processes, for example in the recruitment processes, the experience that potential employees and candidates have with the organization is important in managing the perception of the brand. How a company is represented as an employer brand is directly passed onto the potential employee, current employee, and the candidate, positively or negatively. The orientation of employees directly affects their performance. It is very important to orient them in the best way in order to get maximum efficiency from the employee. Fair, timely, and effective performance and career management of current employees directly impact employee satisfaction and loyalty to the brand. It is important that HR departments obtain results from the internal data before they draw up an action plan. Considering these reports when making investments affects the results of planning. The fact that companies with many employees make their communication through technology saves institutions cost, speed, and time – an it increases efficiency. In this research, semi-structured in-depth interviews were conducted with 15 participants working in HR departments in the technology, advertising, retail, software, education, communication, finance, e-commerce, gaming sectors. During the interviews, some of the participants felt at ease to answer the questions. Interviews took 60 minutes on average in an open-ended, experience-based and interpretative atmosphere, in which the participants were able to express themselves easily. Keywords: technology, digital transformation, human resources, the impact of the technology