The impact of electronic marketing services on the client's satisfaction of Islamic banks: Empirical evidence from Turkey, Pakistan and Malaysia

In the contemporary era characterized by pervasive digital connectivity, this research delves into the profound implications of digitalization within the banking sector. Specifically, the study investigates the influence of digital advertising tools on client satisfaction with electronic services in Islamic banks situated in Turkey, Pakistan, and Malaysia. The research encompasses a sample size of 260 respondents, and a comprehensive methodology, comprising both descriptive and analytical approaches, was employed to address the study's objectives and fulfill its overarching purpose. Data collection was facilitated through a survey instrument, and the study hypotheses were rigorously examined using both simple and multiple regression analyses. The outcomes of this research reveal a statistically significant impact of digital marketing tools within the realm of Islamic banking on clients' satisfaction with electronic services across the three aforementioned countries. The study not only sheds light on the statistical relationships uncovered but also underscores the broader significance of digital marketing in shaping the daily lives of clients. In light of the findings, this paper puts forth meaningful recommendations that carry important implications for policymakers, Islamic banking professionals, and practitioners alike. By acknowledging the measurable impact of digital marketing instruments, stakeholders in the Islamic banking sector can glean valuable insights to inform strategic decisions and enhance the overall satisfaction of their clientele. This study contributes to the ongoing discourse on the pivotal role of digitalization in the banking industry and offers actionable insights for those shaping policies and practices within this domain