Impact of social media marketing on brand awareness

Social media marketing (SMM) shares information on a rapid pace and people can be aware of any product or service through just a click. SMM disseminates information, creates mindfulness, and generates leads. Companies also used SMM to increase revenue and to engage customers through eye-catching advertisements. In the earlier times, companies only had one way to convey the message and it was through the print advertisements. The companies used to advertise in newspapers, magazines, billboards, pamphlets, and other tools to make people aware of the product they were selling. The study is conducted identifying whether SMM has an impact on brand awareness or not. Using a descriptive analysis approach, a primary research was carried out with the assistance of a questionnaire distributed to 302 co-defendants to understand whether brand awareness is dependent on social media marketing tools or not. This research uses t-tests on the SPSS software to figure out whether the model and hypothesis are concluded in positively or not.