The Influence of Income, Race and Higher Education on the Purchase of Beauty and Cosmetic Products in America
2018
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Advisor: Melek Şule Aker
Abstract (EN)
Women from all over the world react differently to the use of cosmetic and beauty products. The beauty and cosmetics industry in America is the largest in the world. This study tries to understand the American society and some of the factors that influence the use of beauty and cosmetics products in the US. Factors such as race, income and higher education are utilized to help understand the women in America and their attitude towards the industry. This would help to explain some of the challenges faced by different women when purchasing beauty products in the US. It is hoped that this same approach be used to understand the women from different race groups of other countries. Keywords: race and beauty, beauty industry, cosmetics.
Author
Dr. Esther Chidera Chukwuma
How to Cite
Esther Chidera Chukwuma (Master Thesis). The Influence of Income, Race and Higher Education on the Purchase of Beauty and Cosmetic Products in America, 2018, Eastern Mediterranean University.
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