Sustainable housing marketing strategies in construction companies

While facilitating the lives of people, the increase in mass production as a result of the increasing needs creates pressure on limited resources. For this reason, the use of sustainable technologies, the demand for structures containing sustainable products, and the delivery of these structures to the consumer market are of great importance in reducing the negative effects that will occur. Factors such as the high need of comfort of today's people and the increasing and ongoing development in technology have made it essential to produce high performance buildings. In this study, firstly the importance of the house and its historical development in our country are given by mentioning Turkish construction sector. Housing production patterns, the factors affecting the housing sector and the concept of sustainability are discussed. It is also discussed how sustainable housing practices and marketing are put into effect by current companies. The study consists of two parts. The first section includes the data obtained as a result of the literature search. In the second part, the results of a survey made to the companies implementing sustainable housing in Bursa are evaluated.