The Intention to Use Facebook in the Case of North Cyprus

study examines the effect of Theory of Planned Behavior (TPB) on the intention of users to use Facebook in North Cyprus. Based on the TPB, attitude, subjective norms, perceived behavioral control and perceived value have been examined as the determinants of intention to use Facebook. Regression and correlation analyses were conducted to examine the relationship between the aforementioned determinants and the intention to use Facebook. Furthermore, t-test and ANOVA analyses were used to compare different groups regarding the dependent and independent variables. A total of two hundred and thirty-two were used for analyzing. The results of the thesis revealed that there is no significant difference between males and females regarding their intention to use Facebook. Moreover, ANOVA analyses showed no significant differences between the age and the intention. Furthermore, ANOVA analyses revealed that there are no significant differences between the highest education level and the intention. However, subjective norms and perceived value have significant effect on the intention to use Facebook. The correlation test showed that all independent variables are positively related with the intention to use Facebook. The results showed that there were no significant differences between men and women regarding their intention to use Facebook. Similarly, the results have exposed that there are no significant differences among the age groups of users towards using Facebook. Finally, it is found out that the users’ intention differs according to their education level. Keywords: Theory of Planned Behavior, Facebook, Regression Analysis, Anova test, Independent t-test, North Cyprus.