The effect of internet addiction and exposure to cyberbulling on business results in the context of virtual registration: An application on white collared human resources

Marshall Mcluhan, one of the world's most important communication theorists, summed up the point the world has reached today in the best way with the motto "The world is a global village". Undoubtedly, he did not mention rurality with the word "village". Here, with the development of the digital world, he talked about the new generation electronic life form, which is guided by technology, where people disconnect from the social outside world and communicate with screens. This life form has affected not only daily life but also organizational life. Along with this change, the different ways of doing business brought with it conveniences, as well as the problems caused by these conveniences. Data analysis in the study was made using IBM SPSS 25.0 package program and Eviews 10.0 version. In the first stage, the percentage and frequency distributions of demographic and general information, which constitute the first part of the survey, are presented. In addition, the percentage and frequency distributions of the responses to the scales, as well as the mean response and st. deviation values are presented. In the second stage, Explanatory Factor Analysis (EFA) was conducted for the scales used in the study. Confirmatory Factor Analysis (CFA) was also applied for the construct validity of the scale. Structural equation model (SEM) was used to test the relationships defined in the hypotheses. Correlation and regression analysis were applied to determine the relationships between sub-dimensions. According to the YEM estimation results; when internet addiction increases, exposure to cyberbullying increases. When exposure to cyberbullying increases, business outcomes decrease. The moderator role of the cyberloafing variable has been determined. As cyberloafing increases, business results increase. Key Words:, Internet addiction, Cyberbullying Victimization, Cyberloafing, Job Outcomes,White collar employee.