Representation of the body in internet series: A research on Fi series

Television series have been the focus of attention of the society from past to present. The development of internet technology has led to important changes in the media, as in every field. The use of traditional media television has also been diversified in this way. One of these variations is that the series are now followed over the internet. With the technological developments, the rate of watching internet series has increased, and life styles have begun to be followed over internet series. Fi series, adapted by Azra Kohen's Fi book, has reached millions of viewers. The characters of the series are followed by the society, from their clothing to the drinks they drink. In this context, the study also mentions on the modern and postmodern lifestyle. The purpose of the study is to analyse how female and male bodies are represented in the Fi series broadcast on Puhu TV. In the study where the reception analysis and content analysis method was used, all parts of the Fi sequence were watched and analysed. This study is limited to the Fi series, a current and remarkable series. The series was chosen as a series suitable for analysis with its features dealing with modern life. In the study, reception analysis data were obtained and analysed with the participation of 10 people from different professions. In the content analysis section, 12 episodes of the series were followed and especially the scenes related to the representation of female and male bodies were evaluated and included in the analysis. In the analysis, quite a lot of categories were found in the presentation of the male and female bodies. In the presentation of men's bodies, presentation types such as power, metrosexual, sporty and health were preferred. More categories were found in the presentation of women's bodies. The female body is given in the form of pure beauty emphasis, the image of the undressed body, the successful and modern working woman, violence against the body, sexuality and lesbian categories. As can be seen in these presentations, the presentation styles of male and female characters reflect the reality of the male dominated, oppressed and exposed to all kinds of violence. However, in line with the new trends occurring in the presentation of woman and man within the framework of the changing social structure, besides the metrosexual male presentation, beautiful, stylishly dressed and successful women presentations can be evaluated within the scope of the postmodern approach. Keywords: Fi Series, Internet Series, Body Representation, Ideology, Modernism, Reception Analysis, Content Analysis.