The growth of internet advertising sector in the world and status of Turkey in this sector

Internet advertising is an economical advertising method, which can be gauged, rapidly spread, and enables the determination of a target group and user interaction. Internet advertising has rapidly become widespread and day by day has become more complicated. As a result, it has become necessary to set up various self-control and administrative mechanisms to establish standardization and an ethical competition environment. This study looks at the situation in Turkey and other countries under the headings of the historical development of internet advertising, applications in internet advertising, income and usage levels and regulation and supervision institutions, and presents the findings.