Effects of graphic design of display banners that used in digital advertising

Today we see the effects of internet in many different areas. With the increasing usage of internet, this come up with different new terms. One of these called, internet advertising. Paralel to this, lots of different websites have been published and they offer different advertising options to companies and users. Besides the advertisements in newspapers, magazines and TV, internet/digital advertisements give a chance to reach more people with affordable prices. And this makes digital advertising preferable. Opposite to traditional advertising models; in digital marketing you can measure the success of the campaign and measure it (click through rate, conversion rate etc) Banner advertising if the most preferred advertising model. Banner advertising can bu used in many different websites and they link the websites to each other. In this advertising model to create the banners, different graphic design programs can be used.