The effect of user comments to build trust through the e-retail websites the consumers make shopping from: An application on consumer electronics

Developments of the internet systems affect many areas include marketing. As well as it creates new opportunities for organizations, it also makes the market more competitive. The transfer of more transactions to virtual environment, provides some advanteges like speed and time to customers. This creates important developments at e-trade volume. But, due to the internet markets becomes more attractive, frauds have been dragged to this area. Uncertainty results from the nature of virtual environment and insufficient controls, cause security problems. Because of this, customers start to determine their e-retail web sites that they do shopping, according to their trust perception.With this study it?s aimed to determine the effects of user comments that composes trust to e-retail web sites by customers. 350 people existing of students and employees were selected from Sakarya University. After that, the data gained from the sample size, analyzed with factor analysis, t-test and analysis of variance (anova). When the results obtained from analysis evaluated, the conclusion that user comments affect trust perception over e-retail web sites has been reached.