An examination on the habits of watching radio and television broadcast on social networks in Iraq

Social media can be followed with many motivations such as getting information, entertainment, playing games and gaining status. Especially the speed of information in social media and the motivation of users to get information attract radio and TV broadcasters to this area. In this context, it is considered that examining radio and TV broadcasting on social media from various perspectives stands out as an important research area. In this study, it is aimed to determine the motivation sources of listeners / viewers in following Radio / TV broadcasts on social media and according to which demographic characteristics they change. In this context, a questionnaire was applied to 257 viewers / listeners living in Baghdad / IRAQ who are following TV / Radio broadcasts on social media platforms. The obtained data were analyzed with the SPSS package program. The results show that the attitudes of the audience/listeners of radio and TV programs broadcasting on social media differ according to their gender, age, education status, monthly income, occupation, daily time allocated to social media platforms and the most watched/listened social media platform.