Master'sOpen Access

The effects of business strategies and strategic decisions on success of strategic management

2019
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Advisor: Prof. Dr. Mehmet Fikret Gezgin

Abstract (EN)

Strategy; it is a concept that regulates the relations of the company with its environment and activates its resources correctly in order to be in a superior position than its competitors. As a result of globalization, enterprises need a good strategy for sustaining their existence. In the first chapter, concepts of business strategies and strategic decisions are emphasized. In the second part, the basic concepts of strategic management are explained and the scope, process and phases of strategic management are examined in detail. These issues are discussed theoretically. Strategic management refers to the planning, implementation, control and evaluation of these strategies by developing the most effective strategies for an enterprise to achieve its objectives. Strategic management process is extremely necessary and important for businesses and organizations. It is vital for enterprises to make the right decisions by choosing the appropriate strategies, which are the most important factor that affects the success of the struggle of their competitors against the competition in the intense competition environment.

Author

Neşe Özen

How to Cite

Neşe Özen (Master Thesis). The effects of business strategies and strategic decisions on success of strategic management, 2019, İstanbul Beykent University.

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